If you’re running a small business, chances are you know you need to build a social media presence. It’s free, 80.9% of people in the US use it, and it’s an easy way to get your name out there. One thing’s for sure: it’s really easy to get caught up in your social media presence and forget about other forms of marketing. When you need to get your name out in the world, social media isn’t always the only answer! Let’s talk about some other ways to market your business.
If you’re someone who spends basically any time online, you’ve probably figured out that social media is constantly changing. It seems like every time we learn a platform and how to work with it, it changes again.
One thing that has been rapidly changing over the last couple of years is video content. It’s practically taken over the world. YouTube grew exponentially when the pandemic hit, TikTok’s usership exploded, and the Metaverse is changing its entire platform to feature its video content. On average, audiences spend 19 hours per week watching videos online. At this point, ignoring video marketing isn’t really an option if you’re looking for ROI online. Sure, that type of content seems silly, and we’ve talked about why silly content is important on social media, but let’s apply that to videos!
If you’re a small business owner or sole proprietor, you probably know you should be networking. Some people love it and some hate it, but it’s the best way to get the word out about your business.
Have you seen (or made) any of these networking blunders?
Hey everyone, Bailey here! As you may have read about a few weeks ago on our blog, or maybe you noticed because you’re one of 98% of users who use Facebook on mobile, Facebook is changing. They’re essentially trying to be more like TikTok, adopting an algorithm that is very similar to theirs, which is what makes that app the fastest growing social media platform ever. Because Facebook is putting more emphasis on reels, the site’s version of TikTok, is it time for your business to be on TikTok? Chances are, the answer is “not yet,” but let's dive in and talk about why!
Something we haven’t seen circulating nearly enough is an announcement Meta made about its Facebook product last week. Facebook is changing how it presents content. I guess Mark Zuckerberg, like most of the world, heard how successful TikTok is and wanted to be more like it! No, Facebook isn’t getting rid of anything. In fact, they’re adding content! Read on to learn more about what’s changing and what you should do about it.
Hey Everyone! We’ve talked about realizing when to look to other professionals for help (check out that blog here). It’s important to recognize when, even though you could do it yourself, a job could be better done by an expert. Small business owners often do this with their bookkeepers, tax preparers, or even marketing (wink wink). Even when it comes to solving problems that come with working from home, it’s important to turn to someone who actually knows how to fix it rather than doing it ourselves. Our friend, Celeste, at Designing Women had some good things to say about that this week, and we wanted to share! Read on to learn more about how to design a helpful and efficient home office.
Do you ever feel like social media is a big waste of time? That all you do is post and scroll and never really get anything out of it? If you’re like most small business owners, you signed up for Facebook, Instagram, and LinkedIn to promote your business and connect with customers. But are you using them the right way? Sure, you can use it to post about your business and keep in touch with customers, but that’s not its real purpose. Let me teach you how to use social media the correct way. And yes, I mean that; There IS a correct way!
In a previous post, we told you all about our content calendar subscription: Flourish on Social. Flourish on Social used to be a $19 per month subscription service where we walked you through the steps of planning your own social media content, as well as gave you a calendar and ideas so you can do it yourself. We initially were offering this subscription as a low-cost way to manage your own marketing. A document full of hashtags, fun social media holidays, and guiding questions. Doesn’t that sound great? Well we have some news for you…
So, you want to manage your company’s social media pages. It should be simple - influencers make it a full time job, even! But when you sit down to start, that blank piece of paper stares back at you, mocking your lack of creativity. Or even if your paper isn’t blank, it can be so hard to decide which things to post on which days! And sometimes knowing what to post requires scrolling back through your feed to figure out what you’ve posted recently. I’ve definitely been there with the blank piece of paper and the scrolling, dealing with the web browser struggling to load so many things at once.
Here’s your solution to Content Superstardom: A Content Calendar.
If you're a small business owner, life can get hectic. You're often wearing all the hats in your business, from CEO to production to sales to janitor. So it's understandable that you might not think you have time to market! With that in mind, you might not want to hear this. But we have to say it. The #1 way for many entrepreneurs to grow their business is... networking!! (We'll duck now while you consider throwing things at your screen.)
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