Do you ever feel like social media is a big waste of time? That all you do is post and scroll and never really get anything out of it? If you’re like most small business owners, you signed up for Facebook, Instagram, and LinkedIn to promote your business and connect with customers. But are you using them the right way? Sure, you can use it to post about your business and keep in touch with customers, but that’s not its real purpose. Let me teach you how to use social media the correct way. And yes, I mean that; There IS a correct way!
In a previous post, we told you all about our content calendar subscription: Flourish on Social. Flourish on Social used to be a $19 per month subscription service where we walked you through the steps of planning your own social media content, as well as gave you a calendar and ideas so you can do it yourself. We initially were offering this subscription as a low-cost way to manage your own marketing. A document full of hashtags, fun social media holidays, and guiding questions. Doesn’t that sound great? Well we have some news for you…
So, you want to manage your company’s social media pages. It should be simple - influencers make it a full time job, even! But when you sit down to start, that blank piece of paper stares back at you, mocking your lack of creativity. Or even if your paper isn’t blank, it can be so hard to decide which things to post on which days! And sometimes knowing what to post requires scrolling back through your feed to figure out what you’ve posted recently. I’ve definitely been there with the blank piece of paper and the scrolling, dealing with the web browser struggling to load so many things at once.
Here’s your solution to Content Superstardom: A Content Calendar.
If you're a small business owner, life can get hectic. You're often wearing all the hats in your business, from CEO to production to sales to janitor. So it's understandable that you might not think you have time to market! With that in mind, you might not want to hear this. But we have to say it. The #1 way for many entrepreneurs to grow their business is... networking!! (We'll duck now while you consider throwing things at your screen.)
There's no getting around it – starting and running a small business is hard work. But it's also incredibly rewarding, and with the right tools and support, you can succeed in spite of the challenges. That's where Flourish Marketing comes in. Whether you're a first-time entrepreneur or an established player, Flourish offers expert advice and support at every stage of growth so that small businesses can, well, flourish! Sure, marketing can be overwhelming. That’s why our team sits down with each client for an individualized plan of attack based on what they need most in their business, whether it's new ideas or helping someone who has taken over an existing business.
Do what you love and you'll never work a day in your life, right?
Well, that might be a bit of an overstatement, but there's certainly some truth to it. When you're passionate about your work, it doesn't feel like work. You're excited to get up each morning and start tackling your latest project. You love the challenge, the excitement, and the opportunity to make your own mark on the world.
The Cobbler nervously traveled through the forest, armed only with a pen and a goal. He just wanted to tell the world about his shop! He knew how to spread the word, but he was suddenly out of ideas. That’s when he ran into his mortal enemy: the Dreaded Blank Piece of Paper, armed with overwhelming pressure and expectations of greatness! The Cobbler shivered in his boots as he faced his enemy. He was stunned! Normally people choose fight or flight but he was frozen in place. If only there was a hero who could help him!
If you're like most small business owners, you probably spend a lot of time and effort crafting your marketing materials. Whether you're looking for new ways to market your business or just want to keep your customers informed, one of the best ways to stay top-of-mind is to send out a regular newsletter. Having a newsletter (no matter how often you send it out) is one of the best ways to build trust and credibility with your audience.
Is your desk cluttered and chaotic? Do you come to your workspace in the morning dreading sitting at your disorganized desk? It's one of those tasks that should be easy, and you know you should take the time to get organized, but sometimes your desk is just so messy you don't know where to start! Did you know that a tidy and uncluttered work environment can improve both your mental health and productivity? Space to work leaves you space to think, improving your focus, stress levels, and efficiency, giving you the opportunity to be more creative with your work. Luckily, there are ways to keep your workspace organized without dedicating a ton of time or money. Here are seven tips for getting started:
There are many things that go into starting a business. First is the idea, or the need you can fill in your community. Then comes the name, the branding, the creation of the products, and sometimes even location scouting. But the thing that new business owners miss most frequently is their ideal client. Ask yourself: Who am I here to serve? Where can I find them?
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