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Beyond Social Media: Diversifying Your Marketing Toolkit for Small Business Success

| Flourish Monthly

Picture this: you’ve built up a thriving social media presence, engaging with your audience, sharing your story, and spreading your brand’s message far and wide. As entrepreneurs and small business owners we’re no strangers to the power of social media in connecting with our audience, building brand awareness, and driving business growth. But what if one day, poof! Your social media page disappears into the digital abyss? It’s a scenario that none of us want to contemplate, but the truth is social media isn’t infallible. There are many ways and reasons you could lose access to your social media followers (see also: no reason at all), so it’s time to broaden our horizons and discover some marketing strategies that will stand the test of time, even if the social media landscape shifts beneath our feet.

Going Old School: Unleashing the Power of Offline Marketing for Your Small Business

| Flourish Monthly

In our last blog, we talked about how to use email to reach your audience if your social media goes down. But what about getting offline completely? In a time when digital marketing is the norm, it's easy to forget the tried-and-true tactics that our marketing ancestors wielded with flair. But don’t worry! Today we embark on a journey back to the basics; read on as we dust off those old-school marketing maneuvers that would make our ancestors proud.

The Small Business Owner's Guide to Email List Expansion

| Flourish Monthly

When thinking about how you can improve your marketing plan, it can be really easy to get caught up in how to build your social media following. You can reach more people that way, after all. But what happens when Facebook crashes? What if your account gets banned because of a post that was flagged by mistake? Both of these scenarios are real incidents that have happened to innocent small business owners who ended up having to start all over again from scratch. 

AI Isn't Bad, but AI Isn't You

| Flourish Monthly

Let’s talk about the buzzword of the century: AI. Yep, artificial intelligence - the tech marvel that’s supposed to revolutionize our world while simultaneously making us afraid of Skynet all over again. While we probably don’t need to worry about a real-life-version of the Terminator films, there has been a lot of talk in the past few years about jobs being fully replaced by AI. We’ve all seen our fair share of poorly- and well-made examples of what AI can do, but today we’re here to debunk the myth that AI can replace the good ol’ human touch. We believe humans surpass AI for all things we create, but today we’ll talk about marketing.

Unlocking the Secrets of Search Engine Optimization

| Flourish Monthly

We’re very excited to announce that we’ve added a Search Engine Optimization specialist to our team! Everyone, welcome the author of today’s blog: Leigh Little. We’re so happy to have her here! This means we will now be able to add SEO strategies to our services. Read on to learn from Leigh how to unlock the secrets of search engine optimization!

Unlocking the Power of Online Reviews for Your Small Business

| Flourish Monthly

Welcome to the ultimate guide for small business owners navigating the world of online reviews! With each review, you have the opportunity to connect with your audience, showcase your strengths, and shape your brand’s narrative. Reviews can even improve your ranking, which means they’ll help people find you easier when they search “realtors near me!” People increasingly want to work with companies who are authentic, and reviews provide the credibility we’re all looking for. So, let’s dive in and harness the power of reviews to propel your business to new heights!

The Art of the Post-Networking Follow-Up

| Flourish Monthly

So you’ve rocked that networking event, had a fruitful one-on-one meeting, or perhaps just wrapped up an inspiring consultation. You’re feeling great and you’re armed with a pocket full of business cards. Now what? It’s time to elevate your networking game by mastering the art of follow-up. Nurturing connections is the most important part of networking, but people often forget to do it! Let’s dive in to how you can stand above the crowd with a simple little email.

Digital Handshakes: Crafting Your Online Networking Success

| Flourish Monthly

With 90% of Americans using at least one social platform, it makes sense why we write a lot about social media here! Finding your audience, engaging with them, and building a community are all crucial things to implement in any small business’s marketing plan. But even if you’ve followed all of the advice we’ve written blogs about, you probably still aren’t using social media to its full potential. Did you know you can bring your networking skills online? And no, we aren’t talking about the Chamber of Commerce meeting that got moved to Zoom. According to LinkedIn, networking on social media can help you “discover new ideas and trends, connect with existing and new audiences in deeper ways, bring attention and traffic to your work, and build, craft, and enhance your brand.”

Bottom line: social media is just one more place to network. What works in person works online too! Read on to learn about bringing your networking skills to the World Wide Web.

Flourishing Beyond Followers: Social Media Marketing Truths

| Flourish Monthly

Social media can be confusing, even from a user perspective. It wasn’t that long ago that we were sharing photos of cats that “Can haz cheezburger!” But when you take a look at social media from a marketing perspective, especially as a small business owner, things are more complicated. There are so many different strategies out there, and with them come myths and misconceptions. Today, we’re going to bust some of those myths! From platforms to followers, and from viral posts to AI, let’s kick some marketing myths to the curb.

New Year, New Business

| Flourish Monthly

Happy New Year, fellow business owners! We hope you had a wonderful holiday season and are entering 2024 refreshed and energized. 

Was one of your resolutions this year to start a new business? Or perhaps to rework, renovate, or revitalize your current business? Then, my friend, this blog is for you. We’re often asked for advice on how owners can get their small business visible and attract an audience. Here are a few quick tips for you!