Welcome to the ultimate guide for small business owners navigating the world of online reviews! With each review, you have the opportunity to connect with your audience, showcase your strengths, and shape your brand’s narrative. Reviews can even improve your ranking, which means they’ll help people find you easier when they search “realtors near me!” People increasingly want to work with companies who are authentic, and reviews provide the credibility we’re all looking for. So, let’s dive in and harness the power of reviews to propel your business to new heights!
The Art of the Post-Networking Follow-Up
So you’ve rocked that networking event, had a fruitful one-on-one meeting, or perhaps just wrapped up an inspiring consultation. You’re feeling great and you’re armed with a pocket full of business cards. Now what? It’s time to elevate your networking game by mastering the art of follow-up. Nurturing connections is the most important part of networking, but people often forget to do it! Let’s dive in to how you can stand above the crowd with a simple little email.
Digital Handshakes: Crafting Your Online Networking Success
With 90% of Americans using at least one social platform, it makes sense why we write a lot about social media here! Finding your audience, engaging with them, and building a community are all crucial things to implement in any small business’s marketing plan. But even if you’ve followed all of the advice we’ve written blogs about, you probably still aren’t using social media to its full potential. Did you know you can bring your networking skills online? And no, we aren’t talking about the Chamber of Commerce meeting that got moved to Zoom. According to LinkedIn, networking on social media can help you “discover new ideas and trends, connect with existing and new audiences in deeper ways, bring attention and traffic to your work, and build, craft, and enhance your brand.”
Bottom line: social media is just one more place to network. What works in person works online too! Read on to learn about bringing your networking skills to the World Wide Web.
Flourishing Beyond Followers: Social Media Marketing Truths
Social media can be confusing, even from a user perspective. It wasn’t that long ago that we were sharing photos of cats that “Can haz cheezburger!” But when you take a look at social media from a marketing perspective, especially as a small business owner, things are more complicated. There are so many different strategies out there, and with them come myths and misconceptions. Today, we’re going to bust some of those myths! From platforms to followers, and from viral posts to AI, let’s kick some marketing myths to the curb.
New Year, New Business
Happy New Year, fellow business owners! We hope you had a wonderful holiday season and are entering 2024 refreshed and energized.
Was one of your resolutions this year to start a new business? Or perhaps to rework, renovate, or revitalize your current business? Then, my friend, this blog is for you. We’re often asked for advice on how owners can get their small business visible and attract an audience. Here are a few quick tips for you!
Our 2024 Word of the Year: Community
2023 is coming to an end and like many people, it has us thinking about what we’ve accomplished in the past 12 months. Here are a few things Flourish has done this year:
Social Media Sizzle: Mastering the Art of Creating an Effective Social Media Strategy
Welcome to the Ultimate Guide on crafting a social media plan that’s as unique as your small business. In the wild world of online connections, standing out is the name of the game, and that’s where your social media strategy comes in. Whether you’re a solo entrepreneur, a local shop owner, or the brains behind the next big thing, building a community around your brand is essential.
We get it; social media can be as overwhelming as figuring out what to eat for dinner tonight… Every night… But fear not! We’re here to help you navigate this digital jungle and come out on the other side with a plan that’s as unique as your business. Because building a community isn’t just good vibes - it’s also fantastic for your business growth. Get ready to turn those likes into loyal customers, one post at a time!
From Inbox to Impact: Small Business Email Marketing Strategies
Hey Small Business Owners! Picture this: You’re finally sitting down to complete a task you’ve been putting off: creating your marketing plan. You’ve already used our guide to identify your ideal customer, you’ve already joined our Facebook group, Flourish on Social, to learn how to best use social media, but what’s next? You think to yourself, “there must be more to digital marketing than just a social media strategy!” And guess what: there is more to digital marketing than just a social media strategy! The answers are Email Newsletter Marketing and Blogs, but we’ll just focus on Email Newsletters today.
Small Business, Big Impact: Why Shopping Local Matters this Holiday Season
As we approach the holiday season, the familiar hustle and bustle of shoppers floods the streets, malls, and online marketplaces. There’s a certain magic in the air, and it’s not just the twinkling lights and the smell of freshly baked cookies (though we love those too!). It’s the sense of togetherness, the joy of finding the perfect gift, and the knowledge that you’re making a positive impact. In this blog, we’re going to take a closer look at the reasons why, amidst all the options available, shopping from local businesses is a choice that’ll make your holidays even brighter. So grab your cocoa, settle in, and let’s unwrap the positive impacts of shopping small!
Building Lasting Bonds: Tips for Small Businesses on Relationship Networking
Networking can be intimidating. Many people avoid it because they find it transactional. The key is to shift your point of view! The world of small business is not just about transactions; it’s about forging connections that can make or break your success. Giving or receiving business while building a relationship is a bonus. The point is to build the relationship in the first place! Today, we’re exploring the art of building relationships and giving you essential tips for you to cultivate lasting connections. It’s about more than just handshakes and business cards, so grab your virtual coffee (or your real coffee) and let’s dive in!