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Your Marketing Plan is Incomplete - Blogging for SEO

| Flourish Monthly

By now, we all know how important certain strategies are for your marketing. You can cover plenty of bases just with social media and networking, but you risk missing opportunities if that’s all your strategy includes. Depending on who you’re trying to reach, your strategy might be improved by sending postcards, hosting giveaways, or sending out a weekly newsletter. But there’s one effective tool out there that many people forget to consider: blogging. We’ve talked about blogs before, but it’s more than just an easy addition to your content marketing strategy. What if we told you that regular blog posts can improve your SEO? Let’s talk about how you can incorporate a blogging strategy into your marketing.

In the world of digital marketing, Search Engine Optimization (SEO) is a critical aspect of driving traffic to your website. And that’s what most of your digital marketing strategy revolves around, right? If more people go to your website, more people are likely to make a purchase. While there are tons of tactics to point people to your website (like social media), blogging is often overlooked. It’s not just about sharing your thoughts or place to post content that would be too long for a social media post. That’s the kind of thing that will keep the reader there, sure. But SEO is the magical force that brings the reader there in the first place. Here’s how to wield it:

  1. Create Fresh and Relevant Content. Search engines love fresh content. By regularly publishing new blog posts, you provide search engines like Google with more reasons to index your website. Each new post is an opportunity to target new keywords, engage with your audience, and demonstrate your expertise in your field. A well-maintained blog keeps your website active, which search engines perceive as a sign of a valuable and updated resource.
  2. Target Long-Tail Keywords. Long-tail keywords are longer and more specific search terms that people often use when they are closer to making a purchasing decision. Instead of searching, “food near me,” the user will search for, “Thai food in Milwaukie,” when they’re ready to make a decision. Through blogging, you can naturally incorporate these longer keywords into your content, capturing the attention of a more focused audience. These keywords might have lower search volumes, but they usually have higher conversion rates! And pairing these with the more general keywords with higher search volumes generally gets results.
  3. Internal linking. Blogging gives you a great opportunity to link to other parts of your site. Whether that’s a link to an older blog post (like we did in the intro) or a service highlight, directing readers to other parts of your site is a good thing. This not only improves user navigation but also spreads the SEO value across different pages of your site. Internal linking helps search engines understand the structure of your website and the relationships between various pages, boosting overall visibility.
  4. Authority and Expertise. Blog posts are your opportunity to share your knowledge with potential clients. It shows that you are an expert in your field. When readers find your expert knowledge valuable, they’re more likely to share it, link to it, and return for more. This accumulation of credibility increases your website’s authority and improves the chances of other people linking to your website, which is crucial for SEO. 
  5. Social Signals. Blogging can also amplify your presence on social media platforms. Sharing your blog posts on social media encourages engagement, discussions, and sharing. While social activity itself might not have a direct impact on search engine rankings, increased social activity can drive more traffic to your site, which in turn helps your SEO efforts.
  6. Answering User Queries. Consumers turn to search engines to find answers to their questions. By addressing common issues through your blog posts, you not only provide value to your audience but also position your website as a valuable source of information. This can lead to higher click-through rates, longer time spent on your site, and reduced bounce rates, which are all good things for your SEO.
  7. Rich Media Integration. Blogs aren’t limited to just text. You can get creative by adding images, infographics, or videos to your content. In SEO lingo, these elements are called Rich Media. These things improve user engagement and can lead to longer time spent on your site. Sometimes, rich media can appear in image and video search results, making your website more visible. Bonus points if your website platform allows you to attach keywords to your rich media!

Search Engine Optimization is often perceived as a strategy that’s hard to integrate into your marketing plan. This is why blogging is an indispensable tool in your marketing arsenal. It’s one of the easiest ways to deliberately implement SEO strategies without inserting unnatural keywords into every corner of your website. By consistently producing high-quality, relevant, and informative content, you can increase your website’s visibility, authority, and engagement. Add all the non-SEO reasons to blog regularly, and it’s easy to see why we claim your marketing plan is incomplete without this tool. Remember: SEO is a long-term game, so the benefits may not immediately be apparent. But over time, the effort you invest in your blog can significantly contribute to higher search engine rankings, increased organic traffic, and ultimately, business success.

If blogging sounds like it’s not your thing, but we’ve convinced you that your marketing plan is incomplete without it, we’re here to help! Whether you need someone to integrate blogs into your plan or to just write a few for you, we have plenty of options available for you. Reach out to book a consultation to start wielding the power of blogging!

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