When thinking about your full marketing plan, it can be easy to forget about blogs, especially if you’re not someone who frequently reads blog posts in your spare time. People usually think of other marketing options first. Here’s the reality: in order for your marketing to cover all the bases, nothing else serves the same purpose as a blog. So let’s talk about how a blog could be beneficial for your business.
Show Up for Your Audience
Chances are, you already know what a blog is. But let’s define it in the context of marketing, shall we? A blog is an alternative, organic method for advertising and marketing your business. This is the place to introduce long-form content to your audience. You can explain details of a product or service you provide, keep your audience updated about your business, or even educate them about your brand (more on this later). A blog is a place where you have the opportunity to show your audience your personality. It’s really difficult to fit anything other than the important stuff into a few sentences in an Instagram caption. As consumer habits become more and more about relationships, you need a place where you’re able to build a relationship with your customers. A blog is the best place to do that.
As an added bonus, it’s really easy to break a blog article into at least a few social media posts. (Can we get a round of applause for content marketing?)
Search Engine Optimization (SEO)
A blog is important for your SEO because when your business is higher up on the Google or Bing search results, you’re more likely to be the company someone chooses to work with. Here’s the good news: the more content you create, the more opportunities you’ll have to show up in search engines and drive traffic to your website. And if that content is chock-full of keywords? Priceless. Of course, you don’t want to use so many keywords that it’s obvious. This makes it hard to read and makes you lose your audience’s attention. Additionally, “keyword-stuffing” can actually make your SEO worse. According to contentwriters.com, “Google has continued to innovate its algorithms to weed out websites that use keyword stuffing.” This negates the very reason to have a blog! Bottom line, frequently writing blog posts and naturally using plenty of keywords is sure to help improve your website’s SEO.
The Content Part of Blogging
Here’s the fun part about writing a blog: this is a great way to educate your audience about your products and services, your brand, or even struggles that relate to your industry but aren’t something you help solve. The reason why we think this is the fun part is because this is your chance to tell your readers what they need. And wow, it just so happens that you provide the very thing they need! It may seem sneaky - and we promise it isn’t - but your readers are coming to you because they trust you. Since you’re the expert/professional/fill-in-the-blank, they’re going to trust that you really need what you say they need. And, as the marketing professional you clearly trust, we say you need a blog! (wink wink)
All jokes aside, a blog is truly a great place to provide some education for your audience. You can help solve their problems, give them updates about your brand, and teach them what certain products or techniques can do for them. By inserting your personality into these topics, you’re building that ever-important relationship with your audience.
Social Media Isn’t Forever
While we love recommending a blog as a way to help build your social media plan, we do need to mention a harsh reality - social media isn’t going to be around forever, at least not as it is today. It will continue to evolve, and it may or not be a good place to reach your customers down the road.
Do you know what will be around, though? The internet. At least for the foreseeable future. Your website will definitely grow and change with technology, but your website is under your control. It will exist until you take it down. And even before social media goes away, an important thing to remember is that you don’t own your social media audience. Your page could be accidentally deleted one day and suddenly you’re starting your Facebook page from square one. Now, we don’t like to be all doom-and-gloom here, but it’s genuinely important to remember this. Social media might be free, but you’re not in control of any of it. Make sure your audience has a place to be where they can always reach you.
The best way to market your business is for you to show up everywhere your audience is. And chances are, with over 5 billion internet users in the world, your audience is on the internet. It seems simple, which is why a blog is so important for your marketing plan. It’s a place where your business can show up for your audience, your personality can shine, you can help solve your customers’ problems, and you can guarantee it’ll be there when you need it.
If you need help with writing your blogs, we’re here to help you! Click here to reach out to the team and schedule a consultation. We can even take existing blogs and turn them into email newsletters (Hint: you probably need one of those, too).
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