Skip to main content

Small Business, Big Impact: Why Shopping Local Matters this Holiday Season

| Flourish Monthly

As we approach the holiday season, the familiar hustle and bustle of shoppers floods the streets, malls, and online marketplaces. There’s a certain magic in the air, and it’s not just the twinkling lights and the smell of freshly baked cookies (though we love those too!). It’s the sense of togetherness, the joy of finding the perfect gift, and the knowledge that you’re making a positive impact. In this blog, we’re going to take a closer look at the reasons why, amidst all the options available, shopping from local businesses is a choice that’ll make your holidays even brighter. So grab your cocoa, settle in, and let’s unwrap the positive impacts of shopping small!

Small Businesses Contribute to the Local Economy

First things first, let’s talk economics. Small businesses are the local superheroes of your neighborhood. They create jobs, boost the local economy, and keep your community thriving. Your dollars spent in those small, charming shops or with local entrepreneurs directly contribute to the economic health of your neighborhood. In fact, for every $100 spent at a small business, $68 of that recirculates and remains in your local economy. Only $43 remains in the community when that same $100 is spent at a national chain. 


Small Businesses Strengthen the Community

Small businesses aren’t just about business; they’re about building up your community. These shop owners are often your neighbors and friends. They’re the folks who donate almost 250% more per employee to local nonprofits, events, and teams compared to large, national competitors. They put their heart and soul into making your community a better place. When you shop local, you’re part of the amazing cycle of support that makes your neighborhood awesome.


Small Businesses Create Jobs

Small businesses aren’t just the heartbeat of your community; they’re also the engines driving job creation. Did you know that 90% of new jobs in the US are generated by locally owned businesses? These are the people who not only offer jobs to your neighbors but also foster an environment where people can learn, grow, and also contribute to the community’s overall health. By shopping locally this holiday season, you’re not just finding unique gifts and spreading cheer; you’re actively contributing to the livelihoods of countless individuals, helping to build a brighter future for your neighborhood. It’s a win-win, where your purchases have a direct and positive impact on local employment.


Small Businesses Care about You

Ever felt like just another face in a crowded mall? Well, that’s not the vibe at small businesses. You’ll often find friendly faces who are genuinely interested in your needs. It’s not just about making a sale; it’s about making sure you have the best shopping experience possible. Talk about customer service with a personal touch!


Small Businesses are Unique

Who doesn’t love a gift that’s as unique as the person you’re giving it to? Small businesses are the place to find those one-of-a-kind, personalized gems that will make you the gift-giving winner this holiday season. Think custom jewelry, handmade home decor, and all sorts of goodies you won’t stumble upon in big, generic stores. Remember that feeling when you stumbled upon a hidden gem? Shopping locally is like going on a treasure hunt for the perfect gift. Whether it’s a quirky bookstore, a charming boutique, or an artisanal bakery, exploring local businesses often leads to delightful discoveries that can become your new favorites.


Supporting small businesses during the holidays is not just a choice; it’s a celebration of your community! You help preserve its culture and get to be the hero who discovers extraordinary treasures. So gear up for your holiday shopping adventures, and remember that every small business purchase you make is a step toward creating a warm, friendly, and community-driven season. Shop small and spread the holiday cheer in a meaningful way!

Looking for more tips to help you run your business? We'd love to help! Click here to sign up for Flourish Monthly, our newsletter where we primarily send you marketing tips and tricks to help you run your business, but we throw in some non-marketing related tips every once in a while as well. We never send spam and we'll never sell your information. We just want to help you out!