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Going Old School: Unleashing the Power of Offline Marketing for Your Small Business

| Flourish Monthly

In our last blog, we talked about how to use email to reach your audience if your social media goes down. But what about getting offline completely? In a time when digital marketing is the norm, it's easy to forget the tried-and-true tactics that our marketing ancestors wielded with flair. But don’t worry! Today we embark on a journey back to the basics; read on as we dust off those old-school marketing maneuvers that would make our ancestors proud.


Any marketing plan starts with the answers to two simple questions: Who do you want to talk to? and Where can you reach them? Once you know the answers for your business, consider one or more of the following ideas. 

  1. Local Partnerships: Collaborate with other local businesses to cross-promote each other. For example, a coffee shop could partner with a bookstore for joint promotions or events.
  2. Networking Events: Attend local networking events and community gatherings to build relationships with other business owners. We recommend your local Chamber of Commerce or one of our Flourish Networking groups! 
  3. Print Advertising: Use local newspapers, magazines, or community newsletters to advertise your products or services. Ask for information about how many readers the publication has and who those readers are. 
  4. Direct Mail: Send targeted mailings, such as postcards or coupons, to households in your area to promote special offers or events.
  5. Community Involvement: Get involved in community events, sponsor local sports teams or charity fundraisers, and participate in volunteer activities. This helps to raise awareness of your business while also contributing to the community.
  6. Word of Mouth: Encourage satisfied customers to refer their friends and family to your business. 
  7. Public Relations: Write press releases about noteworthy events or milestones for your business and distribute them to local media outlets. 
  8. Host Workshops or Classes: Offer free workshops or classes related to your industry. This positions you as an expert in your field and can attract potential customers who are interested in learning more about what you offer.
  9. Branded Merchandise: Create branded merchandise such as pens, magnets, or T-shirts with your business logo and give them away at local events or as part of promotional campaigns.
  10. Vehicle Branding: If you have company vehicles, consider adding branding and contact information to them for additional exposure as you travel around town.
  11. Trade Shows and Expos: Participate in trade shows or industry expos relevant to your business. 
  12. Speaking Engagements: Offer to speak at local events, conferences, or seminars related to your industry. This positions you as an authority in your field and helps to raise awareness of your business among a targeted audience.
  13. Customer Loyalty Programs: Implement a customer loyalty program to reward repeat business and encourage customer retention. This could involve offering discounts, exclusive offers, or freebies to loyal customers.
  14. Create a Unique Business Event: Host a special event or promotion unique to your business, such as a grand opening celebration, anniversary sale, or themed event. This creates buzz and attracts attention from both existing and potential customers.

So next time you sit down to think about marketing, consider adding some “old school” activities to your plan. Get creative! This list is just the beginning of all the fun ways you can reach your audience. And as always, if you need some help, Flourish Marketing is here for anything from brainstorming to implementation. 


Looking for more tips to help you run your business? We'd love to help! Click here to sign up for Flourish Monthly, our newsletter where we primarily send you marketing tips and tricks to help you run your business, but we throw in some non-marketing related tips every once in a while as well. We never send spam and we'll never sell your information. We just want to help you out!