In this digital age, social media has become an essential tool for small businesses to reach and connect with their ideal customers. We focus on it fairly frequently at Flourish because it’s a great cost-effective tool to market your business! But social media marketing shouldn’t stop at your weekly sales post; Social media should also be used as a customer service tool. Just like you can comment on a friend’s post or send them a message, your followers can do that on your business page. Did you know 1 billion messages are exchanged between people and businesses every month on Facebook Messenger? How long has it been since you checked your company’s DMs?
Here are some ways social media makes an effective customer service tool:
Long story short, if your social media inbox is full, it can only benefit you to set some time aside to address those questions and potential concerns. In fact, why don’t you take 10-15 minutes every day to check those DMs? If you can respond to those followers within a short time frame, you may just be able to turn those hard-earned followers into ROI. And while we want to emphasize that social media isn’t a sales tool, we do love when followers are converted to long-time clients. And if you’re having trouble turning your social media pages into something that encourages people to message you and comment on your posts, we’re here to help! Whether that means helping you set up a plan for your social media or taking over the day-to-day posting, we have the perfect solution for you. Check out our website to schedule a consultation!
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