Content Marketing is the New Black

There's no getting around it – starting and running a small business is hard work. But it's also incredibly rewarding, and with the right tools and support, you can succeed in spite of the challenges. That's where Flourish Marketing comes in. Whether you're a first-time entrepreneur or an established player, Flourish offers expert advice and support at every stage of growth so that small businesses can, well, flourish! Sure, marketing can be overwhelming. That’s why our team sits down with each client for an individualized plan of attack based on what they need most in their business, whether it's new ideas or helping someone who has taken over an existing business.

Marketing, simply put, is all about getting the right message to the right person at the right time. Usually that “right message” is similar for multiple types of people, but those people aren’t always on the same platform. So a good step to take is to market in multiple places. But that takes a lot of time, doesn’t it? What if there was a way to get that message across multiple platforms with minimum effort? 

One of the best ways to keep your marketing plan efficient is to use a technique called Content Marketing. We love this because it requires minimal output for maximum results! This is how we are able to be active on multiple platforms while still having time for our customers. We know, we’re giving away our secrets! But, as we’ve said before, we’re here to help you, and we want you to know the best techniques out there!

So, what is content marketing, exactly? It sounds like a big, fancy, Industry Term™, but I promise it’s actually very simple. At its core, content marketing is taking one piece of content and making it work with multiple different platforms. For example, what you’re reading now starts as a blog post, gets formatted into a newsletter, then transformed into Pinterest posts that link to it, and finally gets boiled down into Facebook and Instagram posts that link to it. That’s five different platforms for the same information! All that’s left to do now is create graphics related to the content. 

You can use content marketing exclusively for your social media, for longer forms of marketing, or even for physical marketing like brochures and fliers. There are so many more ways to expand your content, but this is the primary strategy we discuss with our clients.

We’ve talked about your ideal client before (click here to learn how to reach your ideal client). Chances are, you have multiple ideal clients and have one message that pertains to all of them. This is the perfect opportunity to spread that message to all of your clients across different platforms! So what have you learned? By keeping your marketing efficient, using content marketing and working with Flourish, not only can you keep your sanity in check, but you may also see a boost in traffic and conversions. All of this means more leads for your business. If you’d like to talk to us more about Content Marketing, click here to schedule a consultation. We’re always happy to chat!