If you're like most small business owners, you probably spend a lot of time and effort crafting your marketing materials. Whether you're looking for new ways to market your business or just want to keep your customers informed, one of the best ways to stay top-of-mind is to send out a regular newsletter. Having a newsletter (no matter how often you send it out) is one of the best ways to build trust and credibility with your audience.
You want to write your newsletter as if you're speaking to one person. Emails that are pesronal allow your readers to connect with you, which is the best way to build trust. The more you can make your marketing (across the board, not just newsletters) about you, the better! Your emails should be casual, thoughtful, and personal. It's also iportant to consistently communicate with your readers to show you're reliable. Plus, you'll be first on their brain for when they need help with a problem or when their friends need help.
Here's an important tip before we start brianstorming: always send your reader somewhere else after they've read your conte.t You don't want them to read your email and then immediately forget about you! Hook them in with your content and then send them somewhere where they have the opportunity to give you business. Whether that's your website, your social media profiles, or asking them to leave a review, there should always be a call to action after you've shared your information with them.
Now that you've learned how to craft the perfect email, check out our top 10 ideas to get you started on your next newsletter:
1. Announce new products or services
This one may seem obvious, but this is the perfect place to share new things in your business! Take this opportunity to get excited about your enw offer and tell your reader all about it..
2. Offer discounts and promotions
Your newsletter is also a great place to let your readers know about deals or specials with your company. This is an easy way to naturally include a call to action in your content: there's a discount on a product, so include a link to that product in your email.
3. Share a how-to related to your business
Tell your customers how to do something related to your niche. It could be instructions on how to clean out their desk, a recipe, or how to improve the content they put on social media! Make sure it's relevant to your products or services so you can lead them to your business.
4. Highlight blog posts, articles, or other content from your website
Again, another natural way to lead them away from your email and toward your business.
5. Share predictions and trends in your industry
Bonus points: tell your readers about trends you disagree with!
6. Share the worst advice you've received
Make sure you explain why it wasn't good advice, and then leave your reader with your own advice
7. Share your favorite tools
This could be physical or digital. Either way, share with your readers what helps you with your company.
8. Talk about and share a freebie
Do you offer something for free? Talk about it and give your readers the opportunity to take advantage of that offer! Side note - if you don't have a freebie, you should. It's a great way to attract people to your email list.
9. Share news about your business
Undergoing renovations? Adding new products? Share this with your readers. Ths will build anticipation for what's new and hopefully increase business when that new thing happens!
10. Share 5-10 Strategies
Solving a problem for your readers is always a good idea. But putting it in a well organized, aesthetically pleasing, numbered list? People love those.
An email newsletter is a crucial addition to your marketing plan. It gives people the opportunity to read long-form content and potentially learn something from you! Hopefully these ideas inspired you to create your own.
Looking for more tips to help you run your business? We'd love to help! Click here to sign up for Flourish Monthly, our newsletter where we primarily send you marketing tips and tricks to help you run your business, but we throw in some non-marketing related tips every once in a while as well. We never send spam and we will never sell your information. We just want to help you out!
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