There are many things that go into starting a business. First is the idea, or the need you can fill in your community. Then comes the name, the branding, the creation of the products, and sometimes even location scouting. But the thing that new business owners miss most frequently is their ideal client. Ask yourself: Who am I here to serve? Where can I find them?
It's a Monday morning. You woke up to your alarm fully rested, got ready for your day, and had your breakfast. You made your coffee for the day, got in the car, drove to work, and sat in front of your computer. You turn it on, open your content calendar and... what do you post this week?
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